Have you seen or heard the ads for Zip Recruiter? They are running a major campaign in my area, with a steady stream of plays on both radio and TV.
Their message is clear: Hiring is hard. You have more important things to do. We make it easier and save you time.
I hate these ads. They perpetuate the belief that hiring is hard (it’s not). They reinforce a belief among so many hiring managers that they have more important things to do than spend it hiring (they don’t).
Hiring is not hard. But, it does require time, energy and effort.
Hiring is important. If you have a position on your staff that truly needs to be filled, then there is no more important task than devoting the time to finding the right person for the job. If you don’t find this to be one of your highest priority items, then you are saying by your actions that filling the position is not that important.
One of my former places of employment had a system for hiring that I came to appreciate. It was similar to the airline model of overselling seats on a plane. There would be a limited number of positions that could be filled, but they would allow more than that number of openings to be posted. It created somewhat of a race to fill your posted positions. It forced you as hiring manager to devote time and energy to the process. If you didn’t act quickly, your posted position could be shut out by someone else hiring faster.
While there were people who complained about this, it did enforce a truism: those departments that had real need to fill the posted positions found a way to devote the time and energy to make it happen. Those departments that dragged their feet and managed to continue to do their jobs as-is, demonstrated that they could get by just fine without filling that position.
When my kids were young, we took them to a local park for the annual Easter Egg hunt. It was more of a race than a hunt. Scattered around a field were plastic eggs filled with candy. The kids would line up on the edges of the field with baskets in hand, waiting. When the horn blew, the mad dash was on. Each kid went running onto the field to grab as many eggs as they could. There were only so many eggs to go around.
Some kids got it. They knew they had to run and act quickly. They walked off the field with overflowing baskets. Other kids were a bit slower to catch on. They stood back, watching. They’d eventually head onto the field, stuck with picking up the few eggs left behind, overlooked by those who went first.
Hiring is like this. It is a race. There are only so many candidates out there. It is your job to rush onto the field, cull through the candidates quickly and select those who will be the best fit for your team. If you hold back, if you spend your time watching, or looking up in the sky at the clouds and the birds, you’ll be stuck with only what is left over.
I am sure that Zip Recruiter, Indeed and their competitors do make the job of hiring easier. I am sure they provide a valuable service. But, let’s not allow their message that you have more important things to do become our operating model. Rush the field. Fill your basket.