If someone told you their name was Jerry, would you insist on calling them Gary?
Probably not. And yet, that is exactly the scenario with the pronunciation of “GIF”. It is properly pronounced, “JIF”.
Before you click away, understand that this post is about a much deeper issue than the silly debate over a hard vs. soft G. Stick with me a moment. It will make sense in a few paragraphs.
But, first, back to GIF…
Knowing that GIF stands for “Graphics Interchange Format”, it is logical to presume that it is pronounced with a hard G sound. However, if you ask the inventor, Steve Wilhite, he will tell you in no uncertain terms that it is to be pronounced with the soft G.
That should be the end of the story. And yet, even knowing this, people still insist that it is pronounced with the hard G.
What is something about which you formed an opinion, based on your own first experience, only to find out later that you were wrong? Was it difficult for you to accept it?
A couple decades ago, long before the movies, my family read the Harry Potter books for the first time. My wife read them out loud to our kids. If you are familiar with these stories, then you know that one of the main characters is Hermione Granger. We had never heard that name before. We read it as, “Her Me Oh Nee”. We thought that was how it was pronounced. With every reading of the name out loud, we became more convinced that was the correct way to say it. When we saw the first movie in theaters, we were shocked to find that it was pronounced, “Her My Oh Nee”.
To us, this odd pronunciation was simply wrong. How could they do that? Don’t they know the right way to say it?
Can you relate? Have you had that experience?
What both of these examples have in common is PRECONCEPTION. We form an opinion that seems logical; one that can even be defended as being a reasonable conclusion to have drawn based on the evidence available at the time.
1. a conception or opinion formed beforehand.
Which of you believes that the Earth is the center of the galaxy, that all of the other planets and stars rotate around the earth? Which of you believes that the earth is flat?
We laugh at these notions now, even scoff at those who would have believed such a preposterous thing. But, had it not been for the evidence presented by scientists who came before us, we could be among those who had it wrong.
First impressions, first beliefs, preconceptions, are extremely difficult to overcome. We might have to admit that we were wrong. Gasp!
What if, instead, we viewed it as being unaware? Does that soften the blow? We did not have all of the facts available at the time we formed our opinion. We were not wrong. We simply didn’t know any better.
The real problem comes when we hold to these preconceived beliefs even after being presented with information to the contrary.
We can have fun debating how “GIF” should be pronounced. But, we cannot debate how its creator intends for it to be pronounced. From a New York Times blog posting:
“The Oxford English Dictionary accepts both pronunciations,” Mr. Wilhite said. “They are wrong. It is a soft ‘G,’ pronounced ‘jif.’ End of story.”
What preconceived ideas do you cling to, even in the face of evidence to the contrary?
Actively question beliefs you hold to be true. Be willing to adapt when new evidence is presented.
Be kind to yourself. Chances are you weren’t wrong. You just didn’t know any better. However, once you’ve become educated, accept the truth and move forward.
And remember, it’s pronounced, “JIF”.